![]() The market is updated twice per year in case market dynamics change.Iran is running two surveillance operations in cyber-space, targeting more than 1,000 dissidents, according to a leading cyber-security company. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Īdditional notes:Data is modeled using current exchange rates. The selection of forecasting techniques is based on the behavior of the particular market. This data helps us estimate the market size for each country individually.įorecasts:In our forecasts, we apply diverse forecasting techniques. Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and digital consumer spending. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey). Modeling approach:Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. The market covers search advertising, banner advertising, video advertising, classifieds, and social media advertising. ![]() ![]() Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. However, the pandemic has accelerated digital adoption, and the effect will permanently stay, which will lead to more robust growth of the Digital Advertising market in the following years.ĭata coverage:Data encompasses enterprises (B2B). Growth in the Video, Banner, Social Media, and Search Advertising markets is comparably higher than in the Classifieds market due to the rapid increase in social media consumption and online shopping.īefore the pandemic, the Digital Advertising market was showing signs of a solid growth rate. Key players in the market include Alphabet, Meta Platforms (Facebook), Microsoft, Facebook, Amazon, Tencent, Baidu, ByteDance, and others. Within 10 years, the number of internet users has grown to twice its size from 2.3 billion in 2012 to 5.1 billion in 2022.Ī variety of large tech companies lead the Digital Advertising market. ![]() The Digital Advertising market is growing because people's behavior has shifted from the offline to the online world. In 2018, digital advertising became the dominant advertising medium, accounting for more than half of global advertising spending. For more information on the data displayed, use the info button right next to the boxes.ĭigital advertising has overtaken traditional advertising. Additional definitions for each market can be found on the respective pages. The market only displays B2B spending and users for the above-mentioned channels. The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising. Structure:ĭigital Advertising uses the internet to deliver marketing messages to internet users in various forms. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests. Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies.
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